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Privacy


Privacy Policy


Thank you for visiting our online shop. Protection of your privacy is very important to us. Below you will find extensive information about how we handle your data.

1. Responsible for the processing of data is:

Responsible for our website and the processing of date within the meaning of the General Data Protection Regulation (GDPR) and the Federal Data Protection Act (BDSG) as well as other data protection regulations is:

Etienne Aigner AG
Zielstattstraße 27
81379 München

Represented by the managing board: Sibylle Schön (chairman)

Phone: 089 76993-0
Fax: 089 7607785

Chairman of the supervisory board: Evi Brandl

Registered at: Amtsgericht München, HRB 63254

VAT ID number: DE 129272981

Responsible according to § 18 MStV: Sibylle Schön, Zielstattstraße 27, 81379 München

You can find comprehensive information on the person responsible in our imprint at: https://www.aignermunich.com/imprint

2. Data Protecion Officer

You can contact our data protection officer as follows:

Intersoft consulting services AG
Heidrun Ortmeier
Beim Strohhause 17
20097 Hamburg

by e-mail to: [email protected]


3. Access data and hosting

You may visit our website without revealing any personal information. With every visit on the website, the web server stores automatically only a so-called server log file which contains e.g. the name of the requested file, your IP address, the date and time of the request, the volume of data transferred and the requesting provider (access data), the operating system of the user's terminal device, information about the browser, the previous website from which the user accessed our website.

These access data are analysed exclusively for the purpose of ensuring the smooth operation of the website and improving our offer. This serves according to Art. 6 (1) 1 lit. f GDPR the protection of our legitimate interests in the proper presentation of our offer that are overriding in the process of balancing of interests. The data required to provide the website is already deleted at the end of the session. All other access data is deleted no later than seven days after the end of your visit on our website.


4. Data collection and use for processing the contract, contact form

We collect personal data that you voluntarily submit to us when you place an order or contact us (e.g. via contact form or by e-mail). These are contact details such as name, surname, email address, password. Mandatory fields are marked as such because we absolutely need those data to perform the contract or process your contact request and you would otherwise not be able to complete your order or send the contact request.

We use the data that you disclose to us to perform the contract according to Art. 6 (1) 1 lit. b) GDPR. Insofar as you send us an enquiry, we process the data provided by you in accordance with Art. 6 (1) 1 lit. f) GDPR for the response to you enquiry.

After complete processing of the contract or answering your customer enquiries, your data will be restricted for further processing and insofar as it concerns contractual data, deleted after expiry of the retention periods under tax and commercial law §§ 147 AO, 257 HGB 10 years for tax-relevant facts and 6 years for business/commercial letters in accordance with § 147 AO, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

Insofar as we base data processing in the context of a customer enquiry on our legitimate interest, we delete the personal data at the latest after 2 years starting with the calendar year in which the enquiry was finally answered, in order to be able to carry out a quality check.

In the case of data processing based on legitimate interest, you can object to this data processing at any time. You can send your objection to the following e-mail address [email protected] or to the contact details under 1. All data stored in connection with the contact will be deleted in this case.


5. Log-In Registration/opening a customer account

We offer you the opportunity to register at out website by providing your personal data, such as title, first name, surname, email address, password and password confirmation. In addition, your IP address as a user and the date and time of the log-in are stored at the time of registration.

The data processing is based on the establishment of a contract and the implementation of pre-contractual measures in accordance with Art. 6 (1) lit. b GDPR. It serves the purpose of making the order process available in a secure area in the customer account.

As far as the data described above is no longer required for the purposes also described above, the data will be deleted. In the case of data in connection with contracts, there may still be legal (tax law §§ 147 AO, 257 HGB) or contractual obligations (warranty) to continue to store the data after termination of the contract.

The deletion of your customer account/log-in registration is possible at any time and can be done by sending an e-mail to [email protected].


6. Transfer of data

In order to fulfil the contract in accordance with Art. 6 (1) 1 lit. b) GDPR , we pass on your data (title, first name, surname, billing/delivery address, telephone, e-mail address, articles) to service providers (print service providers, shipping service providers, logistics providers, banks, IT service providers, marketing service providers) for the processing of orders and payments as well as returns, insofar as this is necessary.

We also use your data to assert and enforce our rights and in this case pass the data on to lawyers, tax consultants, insurance companies or debt collection agencies.

In addition, we may be obliged to transfer your personal data to public authorities in order to comply with legal obligations. These may include tax authorities and customs authorities.

If we use service providers outside the EU or the European Economic Area (EEA), we first check the level of data protection in the country of the service provider to determine whether this is sufficient and take measures in accordance with Art. 44 ff of the GDPR to achieve a sufficient level of data protection. Where the EU standard contractual clauses are used, we have taken additional contractual, organisational and technical measures to ensure the EU level of data protection and have carried out a transfer impact assessment. For more information, please visit [email protected].

Hosting services
Data are also processed by a provider that we have engaged to render hosting and website presentation services on our behalf. This serves to protect our legitimate interests in the correct presentation of our offer, which are outweighed by a balance of interests. This provider processes on its servers all data that are collected in the manner specified below when you visit our website or fill in forms made available for this purpose in our online shop. Data are processed on other servers only in the scope described herein.

This service provider, the company maxcluster (maxcluster GmbH), is located in Germany at Lise-Meitner-Str. 1b in 33104 Paderborn.

6.1 Processing of orders and returns:
Our logistics partner, the company ITG GmbH Internationale Spedition und Logistik in Schwaig, receives

a) the following data for order processing: Salutation, first name, last name, billing/delivery address, telephone, e-mail address, article, in order to make and notify deliveries to the customers.
b) ITG receives the following data from us and you for returns processing: Salutation, first name, last name, billing/delivery address, telephone, e-mail address, article in order to process the returns.


6.2 Processing of payments:

You can select various payment methods in our webshop (including: prepayment, credit card, Klarna pay in 30 days, Klarna slice it, PayPal). Depending on which payment service provider and which payment method you select in the order process, we pass on the payment data collected for this purpose to the credit institution commissioned with the payment and, if applicable, to payment service providers commissioned by us.

In some cases, the selected payment service providers (Klarna, PayPal) also collect this data themselves if you create an account with them. In this case, you must log in to the payment service provider with your access data during the ordering process.

Your personal data will be used by the payment service providers to check whether the selected payment option can be offered to you. Please note that these recipients claim their own right or duty as a legal basis for the data processing and are therefore considered their own data controllers. Their data protection provisions and T&Cs apply.

Furthermore, we would like to inform you that if you do not pay an invoice, the payment service providers and/or we may use debt collection agencies. In this case, the collection companies will receive your personal data, which are necessary to enforce the claim; the data processing is carried out in this respect in accordance with Art. 6 (1) lit. f GDPR.

The following payment service providers process payments for AIGNER:

6.2.1 Credit card payments (VISA, Amex and Master) are made via the company Mollie (Mollie B.V.).

Processed data: Account number or customer ID of the customer, which are used in combination with password, PIN to log in to the respective online banking at Mollie. First name, last name, billing/delivery address, e-mail address, card information (combination of card number [PAN], expiry date, verification numbers).

For more details on data protection at Mollie (Mollie B.V.), please see their privacy policy here.

6.2.2 Klarna pay in 30 days, Klarna slice it is carried out via the company Klarna (Klarna Bank AB (publ)).

Processed data: Data used as destination address for ordering payment instruments for payment and customer authentication: Postal address, telephone number, e-mail address, date of birth. For more information on data protection at Klarna (Klarna Bank AB (publ)), please see their privacy policy here.

6.2.3 PayPal payment is made through PayPal (PayPal (Europe) S.à r.l. et Cie, S.C.A.).

Data processed: Data used as destination address for ordering payment instruments for payment and customer authentication: Salutation, first name, last name, postal address, telephone number, e-mail address.

You can find more details about data protection at PayPal (PayPal (Europe) S.à r.l. et Cie, S.C.A.) in their privacy policy here.

Their data protection provisions and general terms and conditions apply. When selecting the payment service provider in the order process, we refer to the specifically applicable data protection provisions and general terms and conditions of the respective payment service provider.
For detailed information on the individual selectable payment service providers and possible recipients, you can contact us at [email protected].

7. Applications

We process your personal data in accordance with § 26 (1) of the German Federal Data Protection Act (BDSG) insofar as this data is required for the application procedure in order to make a decision on the establishment of an employment relationship. This is the following data: first name, last name, address, job position, e-mail address, curriculum vitae, certificates of previous activities and regarding acquired professional qualifications as well as voluntary information, such as this may be contained in the covering letter. As a matter of principle, we only process the personal data that we receive from you as part of the application process.

Insofar as you have expressly consented to inclusion in the applicant pool, the data processing of your personal data is based on your voluntary and informed consent pursuant to Art. 6 (1) 1 lit. a GDPR, § 26 (2) BDSG. You can revoke your consent at any time, free of charge, also at [email protected] or by post to the contact details under point 1.

Your personal data will be deleted within 6 months after completion of the application process, unless you have expressly given us your consent to store your data for a longer period, we need the data to defend against legal claims or an employment relationship has been established with you pursuant to § 26 BDSG. If no employment relationship has arisen, but you have given us your consent for further data processing, we will store this data for a maximum of three years. You can apply to us electronically, via e-mail, among other ways. Please note that unencrypted e-mails are not transmitted in an access-protected form. If you do not wish to do this, please send us your application by post to the contact details under point 1. We will of course only use your details to process your application and will not pass them on to third parties.

The data you send us as part of your application will only be processed in the personnel department and by the superior (head of department) responsible for the specific personnel selection.

We only process your personal data listed above for longer than stated above if this is necessary due to our overriding legitimate interest pursuant to Art. 6 (1) lit. f GDPR in order to defend ourselves against claims in the event of a legal dispute. You can object to this at any time free of charge, also at [email protected].

8. Integration of the Trusted Shops Trustbadge / other widgets

The Trusted Shops Trustbadge is integrated on this website to display our Trusted Shops services (seal of approval, collected reviews) and to offer Trusted Shops products to buyers after an order has been placed.

This serves to safeguard our overriding legitimate interests in optimal marketing by enabling secure shopping in accordance with Art. 6 (1) 1 lit. f) GDPR. The Trustbadge and the services advertised with it are an offer from Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne, with whom we are jointly responsible for data protection according to Art. 26 GDPR. In the context of this data protection notice, we will inform you below about the essential contents of the contract in accordance with Art. 26 (2) GDPR.

The Trustbadge is provided by an US CDN provider (Content Delivery Network) as part of a shared responsibility. An appropriate level of data protection is ensured by standard data protection clauses and other contractual measures. Further information on data protection at Trusted Shops GmbH can be found here.

When the Trustbadge is called up, the web server automatically saves a so-called server log file, which also contains your IP address, date and time of the call, amount of data transferred and the requesting provider (access data) and documents the call. The IP address is anonymized immediately after collection, so that the stored data cannot be assigned to you personally. The anonymised data is used in particular for statistical purposes and for error analysis.

After the order has been completed, your email address, which has been hashed using a cryptological one-way function, is transmitted to Trusted Shops GmbH. The legal basis is Art. 6 (1) 1 lit. f) GDPR. This serves to check whether you are already registered for services with Trusted Shops GmbH and is therefore necessary for the fulfillment of our and Trusted Shops overriding legitimate interests in the provision of buyer protection linked to the specific order and the transactional evaluation services in accordance with Art. 6 (1) 1 lit. f) GDPR required. If this is the case, further processing takes place in accordance with the contractual agreement made between you and Trusted Shops. If you are not yet registered for the services, you will then be given the opportunity to do so for the first time. Further processing after registration is also based on the contractual agreement with Trusted Shops. If you do not register, all transmitted data will be automatically deleted by Trusted Shops GmbH and a personal reference is then no longer possible.

Trusted Shops uses service providers in the areas of hosting, monitoring and logging. The legal basis is Art. 6 (1) 1 lit. f) GDPR for the purpose of ensuring trouble-free operation. Processing may take place in third countries (USA and Israel). An adequate level of data protection is ensured in the case of the USA through standard data protection clauses and further contractual measures and in the case of Israel through an adequacy decision.

As part of the shared responsibility between us and Trusted Shops GmbH, if you have questions about data protection and to assert your rights, please contact Trusted Shops GmbH, whose contact options you can find here. Irrespective of this, you can always contact us using the contact option described in this data protection declaration. If necessary, your request will then be forwarded to the other person responsible for an answer.

9. Email newsletter
If you register for the Etienne Aigner AG newsletter on the website, we will use the data required from you in the form (e-mail address, gender) to inform you weekly about the products and services of Etienne Aigner AG based on your consent in accordance with Art. 6 (1) 1 lit. a GDPR. You can revoke your consent at any time for the future in the unsubscribe link of the newsletter or by email to [email protected].

In order to obtain your consent in a legally secure manner, we will send you a confirmation link to the email address you have provided. Only when you have clicked on this confirmation link is your consent deemed to have been granted (double opt-in procedure).

The newsletter is sent within the scope of processing on our behalf and according to our instructions by our service provider ActiveCampaign, to whom we pass on your email address for this purpose. This service provider is located in the USA.

10. Sending out of review reminders by e-mail

10.1 If you have given us your express consent to this during or after your order in accordance with Art. 6 (1) 1 lit. a GDPR, we will use your e-mail address, order number as a reference for the reminder to submit an evaluation of your order via the evaluation system used by us. This consent can be revoked at any time by sending a message to [email protected] as well as to the contact option described below under point 14.2 as well as in the evaluation mail itself for the future without any disadvantages for you.

10.2 Review reminder by Trusted Shops

If you have given us your express consent to this during or after your order in accordance with Art. 6 (1) 1 lit. a GDPR, we will transmit your e-mail address, order number as a reference to Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne (www.trustedshops.de).

This consent can be revoked directly to Trusted Shops.

We store the data collected as part of the evaluation for a maximum of 2 years for quality assurance purposes.

11. Cookies and web-analysis
Cookies are small text files that are automatically stored on your end device. Some of the cookies used by us are deleted again after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognize your browser the next time you visit us (persistent cookies).

11.1 Basic information
In order to make your visit to our website more attractive and to enable the use of certain functions, to display suitable products or for market research, we use so-called cookies or other tools on various pages, insofar as you have explicitly given your consent to this in accordance with Art. 6 (1) 1 lit. a GDPR. This is done in the cookie consent banner, in which we inform you in detail about the individual cookies, their purpose, storage period, the data processed by them and about the provider, as well as in section 15. You can revoke your consent at any time by sending a message to the contact option described in the privacy policy to [email protected], among others, as well as in the cookie consent banner and/or footer under cookie settings.

11.2 Browser settings
You can set your browser to inform you when cookies are set. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this for each browser at the following links:

11.3 Cookies / tools
11.3.1 Necessary cookies and functional cookies
These cookies are necessary for you to be able to use our website, i.e. for its display and delivery. These include, for example, cookies with which you can log in to the customer area or place items in your shopping cart. We do not require your consent for this. The legal basis is Art. 6 (1) lit. f GDPR in connection with § 25 Telecommunications and Telemedia Data Protection Act (TTDSG).

11.3.2 Analysis / performance cookies
These cookies enable collecting anonymised data about user behaviour on our website. We analyse them e.g. to improve the functionality of our website and recommend products that are of interest to you. In order to be able to use these, we request your consent in the cookie consent banner pursuant to Art. 6 (1) 1 lit. a GDPR.

11.3.3 Targeting cookies
These cookies record information about your visit to the website, previously viewed pages and links you have clicked on. We use this information to customise our website and tailor ads to your interests. In order to be able to use these, we request your consent in the cookie consent banner pursuant to Art. 6 (1) 1 lit. a GDPR.

11.3.4 Third-party cookies
In order to analyse our website, we sometimes work together with partners who also use cookies for their own purposes. In order to be able to use these partners, we ask for your consent in the cookie consent banner beforehand.

Some of our partner companies are located in third countries, i.e. countries outside the EU/EEA, so that your personal data may also be processed in a third country that does not have an EU data protection level. We select our partners carefully and check whether they can be replaced by European providers. If this is not the case, we conclude appropriate contracts in accordance with Art. 44ff GDPR and take suitable measures to ensure the EU level of data protection. If data is transferred to an unsafe third country, you will be informed in advance and asked for your consent pursuant to Art. 49 (1) a GDPR in the cookie consent banner.

11.3.5 Cookie, analysis tool and social media overview
In the overview under point 15 you will find details about the individual cookies (first party, third-party cookie, duration of storage, provider, third country transfer, purpose, stored data).

12. Analysis tools

12.1 Using of Google (Universal) Analytics for web analytics
Insofar as you have given your consent according to Art. 6 (1) 1 lit. a GDPR, this website uses Google (Universal) Analytics. Google Universal Analytics is an offer from Google Ireland Limited, a company incorporated and operated under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (www.google.co.uk). Google (Universal) Analytics uses methods, like e.g. cookies, that enable an analysis of your use of the website. The information collected automatically by cookies about your use of this website are as a rule transmitted to and stored on a Google server in the United States.

At the same time, as IP anonymisation is enabled on this website, the IP address will be shortened before being transmitted within the area of member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address will be sent to a Google server in the USA and shortened there. Generally, Google does not associate the anonymised IP address, transmitted from your browser through Google Analytics, with any other data held by Google.

During your website visit, your user behavior is recorded in the form of "events". Events can be:

- Page views

- First visit on the website

- Start of session

- Your "click path", interaction with the website

- Scrolls (whenever a user scrolls to the bottom of the page (90%))

- Clicks on external links

- Internal search queries

- Interaction with videos

- Seen / clicked ads

Also recorded:

- Your approximate location (region)

- Your IP address (in shortened form)

- Technical information about your browser and the end devices you use (e.g. language setting, screen resolution)

- Your internet service provider

- The referrer URL (via which website / via which advertising medium you came to this website)

On behalf of the operator of this website, Google will use this information for the purpose of evaluating your anonymous use of the website and compiling reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our website and the success of our marketing campaigns.

Recipients
Recipients of the data are/may be:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor according to Art. 28 GDPR)

Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

Alphabet Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

It cannot be ruled out that US authorities access the data stored by Google.

Insofar as data is processed outside the EU/EEA and there is no level of data protection corresponding to the European standard, we have concluded EU standard contractual clauses with the service provider to establish an appropriate level of data protection. The parent company of Google Ireland, Google LLC, is based in California, USA. A transfer of data to the USA and access by US authorities to the data stored by Google cannot be ruled out. You do not have the same rights there as within the EU/EEA. You may not be entitled to any legal remedies against access by authorities.

After the end of the purpose, usually after 2 months or the end of the use of Google Analytics by us, the data collected in this context will be deleted by us.

You may revoke your consent at any time in the cookie consent banner or footer under cookie settings by changing your settings there.

Alternatively, you can prevent the storage of cookies from the outset by setting your browser software accordingly. However, if you configure your browser to reject all cookies, this may restrict functionality on this and other websites. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google, by

a. Not giving your consent to the setting of the cookie or

b. Downloading and installing the browser add-on to disable Google Analytics HERE. For more information on Google Analytics' terms of use and Google's privacy policy, please visit https://marketingplatform.google.com/about/analytics/terms/us/ and https://policies.google.com/?hl=en.

12.2 Advertising with Google Ads remarketing

We use the Google Ads service. Google Ads is an online advertising programme of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. The responsible party for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

This means that we place Google Ads and also use Google Remarketing and Conversion Tracking as part of this. The ads are displayed after search queries on websites of the Google advertising network. In addition, we use Ads remarketing lists for search ads. This allows us to customise search ad campaigns for users who have visited our website before. Through the services, we have the ability to combine our ads with specific search terms or to serve ads to previous visitors that, for example, advertise services that they have viewed on our website. This means that we can display interest-based advertising to users of our website on other websites within the Google advertising network (as a "Google Ad" within Google Search or on other websites).

An analysis of online user behaviour is necessary for interest-based offers. Google uses cookies to carry out this analysis. When clicking on an advertisement or visiting our website, a cookie is set on the user's computer by Google. These cookies have a duration of 180 days. Further information on the cookie technology used can also be found in Google's notes on website statistics and in the privacy policy. With the help of this technology, Google and we as the customer receive information about the fact that a user has clicked on an advertisement and has been forwarded to our web pages. The information obtained in this way is used exclusively for statistical analysis to optimise advertisements. We do not receive any information with which visitors can be personally identified. Your IP address is transmitted to Google, but since we use Google Analytics on this website, your IP address is anonymised. The statistics provided to us by Google include the total number of users who clicked on one of our ads and, if applicable, whether they were redirected to a page on our website that was tagged with a conversion tag. These statistics allow us to track which search terms were clicked on particularly often and which ads lead to the user contacting us via the contact form. By integrating Adwords Conversion, Google receives the information that you have called up a specific part of our website or clicked on one of our ads. If you are registered with Google, Google can assign you to your account. Even if you are not registered or logged in to the account, Google may be able to find out your IP address and thus who you are.

Insofar as data is processed outside the EU/EEA, where there is no level of data protection corresponding to the European standard, we have concluded EU standard contractual clauses with the service provider to establish a secure level of data protection and have taken further supplementary contractual, organisational and technical measures. Insofar as data is processed outside the European Economic Area / the EU, where there is no level of data protection that corresponds to the European standard, Google states that it uses standard contractual clauses.

You can find more information on data protection in the context of Google Ads at: https://policies.google.com/technologies/ads?hl=en

The collection and storage of data only takes place after explicit consent according to Art. 6 (1) 1 lit. a, 49 (1) 1 lit. a GDPR. This can be revoked at any time with effect for the future. You can revoke your consent at any time for the future in the cookie consent banner or footer under cookie settings by changing your settings there.

If you do not want your visit to be included in the user statistics, you can prevent this by preventing the storage of the cookie required for these technologies, for example, via the settings of your browser (www.googeleadservices.com) or by deactivating the cookies for conversion tracking (www.google.de/settings/ads) or by self-regulating "About Ads" http://www.aboutads.info/choices, whereby this selection is deleted when you delete the cookies or manage the cookies https://policies.google.com/technologies/cookies?hl=de#managing-cookies.

You also have the option to select the types of Google ads or disable interest-based ads on Google via the https://adssettings.google.com/authenticated?hl=en page. Alternatively, you can disable the use of cookies by third parties by accessing the Network Advertising Initiative's disablement guide.

However, we and Google still receive statistical information about how many users have visited this page and when. If you do not wish to be included in these statistics, you can prevent this by using additional programs for your browser (e.g. with the Ghostery add-on).

In addition to Google Adwords Conversion, we use the Google Adwords Remarketing application based on your previously given consent to the use of cookies and the third country transfer in the Cookie Consent Banner. Through Google Adwords Remarketing, our advertisements can be displayed to you after a visit to our website in the subsequent internet use by you. This is done by means of cookies stored in your browser, which are used by Google to record and evaluate your usage behaviour when visiting various websites. In this way, Google can determine your previous visit to our website. According to its own statements, Google does not combine the data collected in the course of Google Remarketing with your personal data that may be stored by Google (e.g. because you have registered for a Google service such as GMail). According to Google, pseudonymisation is used in remarketing.

You can revoke your consent to Google Ads, remarketing and conversion tracking for the future at any time in the cookie consent banner or footer under cookie settings by changing your settings there.


12.3 Google Tag Manager

For reasons of transparency, we would like to point out that we use the Google Tag Manager of the provider Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. The responsible party for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

The Google Tag Manager itself does not collect any personal data. Google Tag Manager makes it easier for us to integrate and manage our tags. Tags are small code elements that are used, among other things, to measure traffic and visitor behaviour, to record the impact of online advertising and social channels, to set up remarketing and targeting, and to test and optimise websites. We use the Tag Manager for the Google Analytics service. If you have deactivated it, this deactivation will be taken into account by the Google Tag Manager. For more information on the Google Tag Manager, see: https://www.google.com/intl/de/tagmanager/use-policy.html.

12.4 Google reCAPTCHA

We use reCaptcha v2 on our websites. reCAPTCHA is a service provided by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. The responsible party for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

The information collected via fingerprinting about your use of this website is generally transferred to a Google server in the USA and stored there.

ReCaptcha is used to prevent the misuse of automated entries in web forms and thus to protect the technical systems of the hoster.

When you call up one of our websites in which reCaptcha is integrated, a connection is established to Google's servers. A reCaptcha cookie is set. Your IP address is transmitted to Google.

In addition, reCaptcha collects the following data by means of "fingerprinting":

- Browser plugins used

- cookies set by Google in the last 6 months

- number of mouse clicks and touches you have made on this screen

- CSS information for the page you are viewing

- Javascript objects

- the date

- the browser language

You may refuse the use of cookies and fingerprinting by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

Insofar as data is processed outside the European Economic Area / the EU, where there is no level of data protection corresponding to the European standard, Google states that it uses standard contractual clauses.

You can find Google's privacy policy and terms of use here: https://policies.google.com/privacy and here: https://policies.google.com/terms.

The collection and storage of data only takes place after explicit consent according to Art. 6 (1) 1 lit. a, 49 (1) a GDPR.

You can revoke your consent to Google reCaptcha for the future at any time in the cookie consent banner or footer under cookie settings by changing your settings there.

12.5 ADCELL Partner Programme

This website uses tracking cookies of Firstlead GmbH (Rosenfelder Str. 15-16, 10315 Berlin) with the brand ADCELL. You can find more information on data protection here. As soon as the visitor clicks on an advertisement with the partner link, a cookie is set. Firstlead GmbH / ADCELL uses cookies to track the origin of orders. In addition, Firstlead GmbH / ADCELL uses so-called tracking pixels. These allow information such as visitor traffic on the pages to be evaluated. The information generated by cookies and tracking pixels about the use of this website (including user agent information and IP address) and the delivery of advertising formats is transmitted to a server of Firstlead GmbH / ADCELL and stored there. The servers are located at Firstlead GmbH in Berlin and Hetzner Online GmbH in Falkenstein. Detailed information as well as a list of cookies used for ADCELL tracking can be found in ADCELL's privacy policy. Among other things, Firstlead GmbH / ADCELL can recognise that the partner link on this website has been clicked. Firstlead GmbH / ADCELL may pass this (anonymised) information on to contractual partners under certain circumstances, but data such as the IP address will not be merged with other stored data.

12.6 Criteo

This website uses technology from the provider Criteo, based at 32 Rue Blanche, 75009 Paris, France.

Criteo enables us to collect information about the surfing behaviour of our website visitors for advertising and marketing purposes in anonymised or pseudonymised form. The service collects browsing behaviour data via cookies and/or advertising IDs that record the following:

- Events related to your activity on our website (for example, number of pages viewed, products viewed on this website, searches you have made on this website).

- Information about your terminal device (device type, operating system, version)

- Vague information about your location and information derived from your shortened IP address so that we can only serve ads for products that are actually available in your country, region or city.

- Events related to Criteo's ad delivery, such as the number of ads displayed to you.

The data collected in this way is used to create user profiles under a pseudonym. Further information on the scope and storage period can be obtained from Criteo's privacy policy: https://www.criteo.com/privacy/. There you can also prevent the collection of data for "Criteo Dynamic Retargeting" and "Criteo Sponsored Products" by making the appropriate settings.

The collection and storage of data only takes place with your express consent in accordance with Art. 6 (1) 1 lit. a GDPR. You can revoke your consent for the future at any time in the cookie consent banner or footer under cookie settings by changing your settings there.

To refuse this interest-based advertising, please visit the following websites:

13. Social media plugins

We make reference to social media on our websites, for example by means of a link to

In addition, so-called social media plug-ins ("plug-ins") are used. We use the so-called "shariff" solution. With the help of shariff, you can determine yourself whether and when data is transmitted to the operators of the respective social networks. When you visit our websites, no data is therefore automatically transmitted to the above-mentioned social networks. Only when you yourself actively click on the respective button does your internet browser establish a connection to the servers of the respective social network, i.e. by clicking on the respective social media button, you consent to your internet browser establishing a connection to the servers of the respective social network and transmitting usage data to the respective operator of the social network. Before this happens, you will be informed that data will be transmitted, to whom it will be transmitted and whether it will be transmitted to an unsafe third country.

13.1 YouTube video plug-ins

We use services from YouTube, LLC, 901 Cherry Ave, 94066 San Bruno, CA, USA, a subsidiary of Google Inc, Amphitheatre Parkway, Mountain View, CA 94043, USA, on our website. For users who are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland is the data controller for your data.

Here, we use a two-click solution to protect your personal data. When you call up a page in which a YouTube video is embedded, a connection to the YouTube servers is only established when you click on the "confirm" button and thereby also give your consent Art. 6 (1) lit. a GDPR and to the transfer of data to a third country in accordance with Art. 49 (1) lit. a GDPR. In this case, YouTube will set cookies and use your visit data for its own purposes. If you are logged in to YouTube at this time, the information about the videos you have viewed will be assigned to your YouTube member account. You can prevent this by logging out of your member account before visiting our website. Insofar as data is processed outside the European Economic Area / the EU, where there is no level of data protection corresponding to the European standard, Google states that it uses standard contractual clauses. Further information on YouTube's data protection is provided by Google at the following link: https://policies.google.com/privacy?hl=en-GB&gl=de.

You can revoke your consent at any time in the cookie consent banner or footer under cookie settings by changing your settings there.

13.2 Instagram

Etienne Aigner AG uses the technical platform and services for Instagram of Meta Platforms Inc., 1601 Willow Road, Menlo Park, CA, 94025 USA, which is managed in Europe by Meta Platforms Limited Ireland, Ltd. 4 Grand Canal Square, Grand Canal Harbour, D2 Dublin Ireland, for the information service offered. You use the Instagram page and its functions under your own responsibility, in particular the interactive functions.

When you visit our Instagram page, Instagram collects, among other things, your IP address and other information that is present on your PC in the form of cookies. This information is used to provide us, as the operator of the Instagram page, with statistical information about the use of the Instagram page. It is used for authentication, security, website and product integrity, advertising and measurement, website features and services, performance, and analysis and research. For more information, please visit the Instagram Help section at the following link: https://help.instagram.com/1896641480634370?cms_id=1896641480634370&published_only=true.

Unless you have an Instagram account, you can manage interest-based online ads through the European Interactive Digital Advertising Alliance settings. The data collection and storage through the use of the above-mentioned cookies by Facebook can additionally, but also at any time with effect for the future, be objected to via the following opt-out link: https://www.youronlinechoices.com/uk/your-ad-choices.

Under the aforementioned link, you can manage your preferences regarding usage-based online advertising. If you object to usage-based online advertising with a particular provider using the preference manager, this only applies to the particular business data collection via the web browser you are currently using. The preference management is cookie-based. Deleting all browser cookies will also remove the preferences you have set using the preference manager.

You can also configure your browser before visiting our Instagram page so that no cookies are stored by Facebook. Information on how to adjust the settings for cookies in your browser can be found in the help section of the browser you are using.

We have no influence on whether and which cookies Facebook sets via our Instagram page and how this data is processed.

The processing of your data by us when you contact us or interact with us via our Instagram page is based on our legitimate interest pursuant to Art. 6 (1) 1 lit. f) GDPR. Our overriding legitimate interest is to contact and communicate with our interested parties and to respond to their specific requests. If your message is directed towards the conclusion of a contract or concerns the implementation of an existing contractual relationship, the legal basis for the processing is also Art. 6 (1) 1 lit. b) GDPR.

As a matter of principle, we only store personal data until the respective purpose for which the data was collected has been achieved. In the context of a business relationship with you, we store your personal data for as long as the business relationship lasts; this also includes the initiation and execution of a contract as well as the regular limitation period. In addition, we store the data if and insofar as we are subject to statutory retention obligations. Such obligations may arise, for example, from the German Commercial Code (HGB) or the German Fiscal Code (AO).

If you have given us consent for a processing operation, the data related to the granting of consent will be stored until revoked or at the longest for the duration of the processing operation and after its termination within the scope of the statute of limitations.

There is no legal or contractual obligation to provide your personal data to us or to Meta Plaforms Inc. Failure to provide such data will not have any negative consequences.

For statistical evaluation purposes, we use the Instagram insights function. In this context, we receive anonymised data in the form of statistics, which Meta Platforms Inc. collects via cookies and pixels, among other things, on the visitors to our Instagram page. This does not allow us to draw any conclusions about your person.

The following information is provided to us by Facebook with Instagram insights:

- Interactions: Promotional clicks as well as the percentage of clicks to the profile.

- Discovery: How many people were reached, impressions as well as new subscribers.

- Promotion: Gives an overview of how long the promotion has been running and how much has been spent so far.

- Target group: Demographic data such as gender, age and most popular locations.

Meta Platforms provides more detailed information on the insights functions in its Instagram privacy statement (https://instagram.com/about/legal/privacy). In the Instagram help section, there is a guide explaining which settings need to be made in order to decide in which form targeted advertising is displayed. You can access these by selecting the "Manage your account" tab under the link https://help.instagram.com/ and then "Instagram ads". The data collected about you in this context will be processed by Meta Platforms Limited Ireland. and in the process may be transferred to countries outside the European Union, at least a transfer to the parent company in the USA is not excluded. Instagram describes in its privacy policy at https://help.instagram.com/1896641480634370?ref=ig what information about you is transferred here and how it is processed.

In what way Instagram processes the data for its own purposes and to what extent activities on the Instagram page are assigned to individual users, the storage period, the transfer to third parties, is not conclusively defined in concrete terms by Meta Platforms Limited Ireland. We are not aware of this. When accessing the Instagram page, the IP address of your end device is transmitted anonymously for German addresses and deleted after 90 days. Meta Platforms Limited Ireland also stores information about the end devices of its users so that it may be possible for Instagram Inc. to assign them to individual users.

14. Contact possibilities and your rights

14.1 You have the following rights:

+ Art. 15 GDPR, the right to obtain information about your personal data which we process, within the scope described therein;
+ Art. 16 GDPR, the right to immediately demand rectification of incorrect or completion of your personal data stored by us;
+ Art. 17 GDPR, the right to request erasure of your personal data stored with us, unless further processing is required
   - to exercise the right of freedom of expression and information;
   - or compliance with a legal obligation;
   - for reasons of public interest or
   - for establishing, exercising or defending legal claims;
+ Art. 18 GDPR, the right to request restriction of processing of your personal data, insofar as
   - the accuracy of the data is contested by you;
   - the processing is unlawful, but you refuse their erasure;
   - we no longer need the data, but you need it to establish, exercise or defend legal claims, or
   - you have lodged an objection to the processing in accordance with Art. 21 GDPR;
+ Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller;
+ Art. 7 (3) GDPR, the right to revoke your consent at any time without detriment for the future, gladly also by email to [email protected].
+ Art. 77 GDPR, the right to complain to a supervisory authority . As a rule, you can contact the supervisory authority at your habitual place of residence or workplace or at our company headquarters. In our case, the Bavaria DPA (Data Protection Authority ), Promenade 18, 91522 Ansbach or online at https://www.lda.bayern.de/de/beschwerde.html is responsible.
+ Art. 21 GDPR, the right to object at any time to data processing based on Art. 6 (1) lit. e and f GDPR if your interest in not having the data processed exceeds our interest in the data processing or if we use the data processing for reasons of direct advertising or for profiling which is related to direct advertising. You can also lodge your objection by e-mail to [email protected] or by post to the company's address.

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Right to object
If we process personal data as described above to protect our legitimate interests that are overriding in the process of balancing of interests, you may object to such data processing with future effect. If your data are processed for direct marketing purposes, you may exercise this right at any time as described above. If your data are processed for other purposes, you have the right to object only on grounds relating to your particular situation.

After you have exercised your right to object, we will no longer process your personal data for such purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.

This does not apply to the processing of personal data for direct marketing purposes. In such a case we will no longer process your personal data for such purposes.

To exercise your above rights, please contact us by email at [email protected] or by post at the company's address. The exercise of your above rights is free of charge for you.

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14.2 Contact option
If you have any questions regarding the collection, processing or use of your personal data, for information, correction, restriction or deletion of data as well as revocation of consent given or objection to a certain use of data, please contact us directly via the contact details in our imprint or also directly to the data protection officer by email [email protected].